In today’s digital world, your website content isn’t just words on a page — it’s your 24/7 salesperson. But what if you’re not a professional writer? Can you still create content that ranks on Google and brings in leads?
Absolutely.
In this guide, you’ll learn practical tips to help you write engaging, SEO-friendly website content — even if writing isn’t your thing.
- Know Your Audience First
Before you write a single word, ask yourself:
- Who am I writing for?
- What problems do they have?
- What language do they speak (formal or casual)?
Example:
If you’re a web designer targeting small business owners, avoid tech jargon. Use simple language like, “We help you get more customers with a clean, modern website.”
- Focus on One Keyword Per Page
Each webpage should target one main keyword. This tells Google what the page is about.
Example:
- Homepage: “affordable web design for small businesses”
- About page: “experienced website developer in [your location]”
Use the keyword in:
- The page title
- The first paragraph
- A subheading (H2)
- A few times in the body (naturally)
- Write Like You Talk
No need to be fancy. People connect with human-sounding content.
Bad: “Our company delivers premium digital solutions.”
Better: “We build websites that help your business grow.”
Keep sentences short. Avoid big words. Pretend you’re explaining it to a friend.
- Use Headings to Break It Up
Google loves organized content, and so do humans. Use:
- H1 for the main title
- H2 for subheadings
- Bullet points for lists
This structure helps your content feel less overwhelming and easier to scan.
- Add a Call to Action (CTA)
Every page should end with a clear next step.
Examples of CTAs:
- “Get a free quote today”
- “Contact us to start your project”
- “See our portfolio”
Google sees pages with high engagement as more valuable so CTAs help both your visitors and your ranking.
- Don’t Forget Internal Links
Link to other pages on your site.
This keeps visitors around longer and boosts SEO.
Example:
“Check out our blog on [Top Website Mistakes to Avoid] for more tips.”
- Use Tools to Make It Easier
Here are 3 free tools that help non-writers create better content:
- Grammarly – Fixes grammar and improves clarity
- Hemingway App – Makes your writing simpler and bolder
- Ubersuggest or AnswerThePublic – Helps you find what people are searching for
Final Thoughts
You don’t need to be a writer to create powerful website content.
Just focus on your audience, use one keyword per page, write clearly, and guide visitors to take action.
Over time, Google will reward your effort — and your site will start showing up where it matters most: on the first page.
Ready to Upgrade Your Website Content?
Let’s help you rewrite your homepage or service pages for better results.